Local Services Directory: 3x Organic Traffic Growth

3x organic traffic
Next.js, Algolia, PostgreSQL
Local Services Directory: 3x Organic Traffic Growth - StudioVyn case study
## The Challenge Local service businesses were struggling to be found online, and our client wanted to build a comprehensive directory that would: - Rank for thousands of local search queries - Provide instant, relevant search results - Scale to 50,000+ business listings - Generate quality leads for service providers - Compete with established players like Yelp and Thumbtack ## Our Strategy ### Programmatic SEO at Scale We generated 10,000+ unique, SEO-optimized pages programmatically: - **City Pages**: "Plumbers in [City Name]" - **Service Pages**: "[Service] in [City], [State]" - **Category Pages**: "Home Services in [City]" Each page included: - Unique, helpful content (not thin or duplicate) - LocalBusiness and Service schema markup - Reviews and ratings for local businesses - Maps integration showing service coverage - Related services and nearby cities ### Lightning-Fast Search Implemented Algolia for millisecond search responses: - Typo-tolerant search - Geo-based result ranking - Faceted filtering (category, rating, price, distance) - Real-time results as you type - Mobile-optimized search interface ## Implementation ### Phase 1: Data & Content (Weeks 1-4) **Data Collection:** - Aggregated 50,000+ business listings - Geocoded all addresses for accurate mapping - Collected and verified reviews - Categorized services into 200+ types **Content Generation:** - Created templates for dynamic page content - Generated unique introductions for each city - Added helpful FAQs and service guides - Integrated user-generated content (reviews) ### Phase 2: Technical SEO (Weeks 5-7) **On-Page Optimization:** - Dynamic meta tags for all pages - Comprehensive schema markup (LocalBusiness, Organization, BreadcrumbList) - XML sitemap with 10,000+ URLs - Optimized internal linking structure - Mobile-first responsive design **Performance Optimization:** - Next.js Static Site Generation for instant loads - Image optimization and lazy loading - Edge caching for static assets - Code splitting for faster initial load - Core Web Vitals optimization ### Phase 3: Search & UX (Weeks 8-9) **Algolia Integration:** - Indexed 50,000+ businesses - Configured search relevance ranking - Implemented filters and facets - Geographic search with radius - Search analytics tracking **User Experience:** - Intuitive search interface - Click-to-call functionality - Direct booking options - Save favorite services - Review submission system ### Phase 4: Launch & Growth (Week 10) - Submitted sitemap to Google - Built backlinks from local sources - Set up Google Business Profile integrations - Launched email marketing for providers - Created content marketing strategy ## The Results **SEO & Traffic:** - **300% increase** in organic traffic (0 to 180K monthly visits) - 10,000+ pages indexed by Google - 2,400+ keywords ranking in top 10 - 85% of target keywords in top 10 positions - Featured snippets for 120+ queries **Search Performance:** - Average search response time: 8ms - 95% search success rate - 72% of searches refined with filters - Mobile search usage: 68% **Business Impact:** - **420% increase** in lead generation - 15,000+ monthly quote requests - $280K monthly transaction value - 850+ service providers onboarded - 4.6★ average business rating **Technical Metrics:** - Page load speed: 1.1 seconds average - Lighthouse score: 95+ - Core Web Vitals: All "Good" - Mobile usability: 100% - Zero crawl errors ## Key Features **For Users:** - Instant search with autocomplete - Filter by rating, price, distance, availability - Read verified reviews and ratings - View business photos and portfolios - Get quotes from multiple providers - Book appointments directly **For Service Providers:** - Free basic listing with premium upgrades - Lead management dashboard - Review response system - Performance analytics - Booking calendar integration - Mobile app for managing leads **Programmatic Pages:** Each city page includes: - Top-rated services in that location - Service category breakdowns - Average pricing for the area - Reviews from local customers - FAQ specific to local regulations - Neighboring cities and services ## SEO Strategy That Worked **Content Differentiation:** - Unique content for every city page - Local statistics and demographics - City-specific service guides - Local review highlights - Regional pricing information **Schema Markup (example):** {"@type":"LocalBusiness","name":"Business Name","geo":{"latitude":"X","longitude":"Y"},"aggregateRating":{"ratingValue":"4.8"},"address":{"streetAddress":"..."}} **Internal Linking:** - Hub and spoke structure - Related services linking - City cluster pages - Category hierarchy - Breadcrumb navigation ## Client Testimonial *"We went from invisible to dominating local search results. The platform brought us thousands of qualified leads every month."* — Founder ## Technologies Used - **Frontend**: Next.js 14, React, TypeScript, Tailwind CSS - **Search**: Algolia Search, Geolocation API - **Backend**: Node.js, PostgreSQL, Prisma - **Maps**: Google Maps API, Mapbox - **SEO**: Next-SEO, Schema.org, Dynamic Sitemaps - **Analytics**: Google Analytics 4, Search Console - **Hosting**: Vercel Edge Network
Start your projectMore case studies

Want similar results?

Explore our services or book a free consultation.

Case Study FAQs

3x organic traffic. We focus on outcomes like performance, organic traffic growth, conversion improvements, and operational efficiency.
Yes. We start with discovery, define success metrics, then ship in milestones. Book a free consultation to get a tailored plan.